1. Industry
Send to a Friend via Email

Your suggestion is on its way!

An email with a link to:

http://beautysupply.about.com/od/Beauty_supply1/p/Redken-Shades-Eq-Cream-And-Cover-Plus.htm

was emailed to:

Thanks for sharing About.com with others!

You can opt-out at any time. Please refer to our privacy policy for contact information.

Redken Shades EQ Cream and Cover Plus

By

Redken Shades EQ Cream and Cover Plus

Copyright Redken

What's New?:

Anyone who's worked with the old Shades EQ can tell you that the first, very obvious difference, is that the previous runny texture has been replaced with a rich cream. This results in moisture rich color that still has all of the benefits of being a demi-permanent.

The Facts:

  • Available in 20 shades including Clear.
  • No ammonia, no lift with acid pH technology.
  • Safe to use for grey blending.
  • Long lasting color that fades true to tone
  • Combine equal parts 10 volume Pro-oxide Cream Developer and use immediately.

What are the Benefits?:

Shades EQ Cream is enriched with pomegranate oil, rice protein and 100% oxidative dyes that lead to long lasting, rich color that also happens to be very conditioning. With Shades EQ Gloss there tended to be a glassy texture to the hair after glossing. Say so long to that feeling when using Shades EQ Cream.

Will Redken Discontinue EQ GLoss?:

I'm sure the announcement has some of you die-hard Shades EQ Gloss fans a little worried. But have no fear, Redken is simply expanding the line and not replacing the gloss with a cream formula. In fact, Redken even suggests using the two products together.

- Try using Shades Cream next time you're low-lighting a foil client. You can then apply Shades Gloss to tone the whole head once the foils have been removed.

Shades EQ Cover Plus:

To complement Shades EQ Cream, Redken introduced Shades EQ Cover Plus.
  • Contains no ammonia and provides up to 75% gray coverage with demi-permanent results.
  • Maximum gray blending.
  • Available in 10 shades including Clear.
  • Use with equal parts 10 or 20 volume Pro-oxide Cream Developer.

How to Get Shades EQ in Your Salon:

If you're eager to try out this new color line contact a Redken representative at www.redken.comwhere you'll find numerous tools to support your personal and salon sales. You can even find technical tips and how-to's to help incorporate the new color line into your salon

Product Review:

All in all I give this product the thumbs up. I usually prefer toning with a cream as I feel that you get better coverage with more moisturizing results. One of my favorite cream demi-permanent lines is Wella Color Touch and Shades EQCream definitely gives them a run for the money.

If you are a fan of doing red hair color, I also highly suggest this product as the reds are rich and true to tone.

  1. About.com
  2. Industry
  3. Beauty Supply
  4. Professional Hair Color
  5. Redken Shades EQ Cream and Cover Plus Info and Review

©2014 About.com. All rights reserved.